Monday, September 11, 2017

LASCO Curves gives wings to the development of women and girls

LASCO Curves has reiterated its commitment to the development of women and girls through its partnership with the We Inspire Women’s Workshop and Brunch slated for this weekend, August 26 and 27, at the Courtleigh Auditorium and Jamaica Pegasus Hotel, respectively.

From left: Naomi Francis, press secretary for the Office of the Prime Minister; The Most Honourable Juliet Holness, Wife of The Most Honourable Andrew Holness, Prime Minister of Jamaica; Cortia Bingham, CEO of WeInspire; The Honourable Justice Sonia Bertram Linton, Judge of the Supreme Court of Jamaica; and Renee Rose, LASCO Curves brand manager made a fabulous and inspirational head table at the WeInspire Women Workshop & Brunch 2017 launch at the Jamaica Pegasus Hotel on Monday August 21. 

2017 marks the second year of We Inspire Women’s efforts to uplift and empower Jamaican women who have nurtured the belief that they are victims of their circumstances and lack the impetus to unlock their true potential, possibilities and dreams. According to C.E.O Cortia Bingham-McKenzie it is imperative that women are emotionally whole and psychologically empowered in order to fulfil their roles as wives, mothers and professionals and contribute greatly to Jamaica.

“When we do not change the mindset, which is the root of our social issues, such as crime, we miss the mark and the problems multiply. We must first create a thinking of success, passion for life, love for humanity and abundance, before we can fix any of the problems we currently face in Jamaica, and that is the relevance of We Inspire Ltd, we seek to inspire by changing mind-set,”  said Bingham-McKenzie.

Brand Manager of title sponsor LASCO Curves, Renee Rose, shared the brand’s vision for vulnerable women across Jamaica and lauded We Inspire Women for its work with women and girls at the launch of We Inspire Women’s Workshop and Brunch at the Jamaica Pegasus Hotel on Monday, August 21.

“At LASCO Curves are grateful to We Inspire Ltd. for affording us another opportunity to support women and young girls across the island… At Curves we encourage women to be the woman they’ve always wanted to be; and to recognize their own strength, resilience and beauty. This goes hand in hand with We Inspire’s theme “As we Rise”. We envision the upcoming workshop and brunch serving as a catalyst that will ignite the minds, hearts, and souls of the women and girls,” said Rose.

Earlier this year, LASCO Curves also sponsored and participated in the 2017 We Inspire Girls High School Tour to encourage self love and positive body imaging; in addition to hosting open format discussions on lifestyle, career and educational choices for young ladies across the island.

Key note speaker the Most Honourable Juliet Holness, wife of Prime Minister Andrew Holness also gave praises to the initiative and shared intricate details of some of her life challenges as a young woman who eventually came to embrace politics as a nurturer.

Presenters for the 2017 We Inspire Women’s Workshop and Brunch include CEO Cortia Bingham-Mckenzie; Supreme Court Judge the Honourable Justice Sonia Bertham-Linton; Dr Claudine Lewis, Cardiologist at Heart Smart Jamaica; Marketing and Communications Manager at Jamaica Yellow, Tshani Jaja; Marketing Manager of Beverages at LASCO Distributors Limited, Catherine Goodall; CEO of Garrick Communications, Naomi Garrick; Head of Marketing and Corporate Communications at Trade Winds Citrus, Marsha Lumley; Press Secretary in the Office of the Prime Minister, Naomi Francis; Attorney-at-Law and Superintendent of Police Gladys Brown-Ellis, Head of Digicel Business, Joy Clarke; Head of Marketing at SportsMax, Tanya Lee; Former Miss Jamaica Universe and Drenna Luna creator Angelie Martin-Spencer Regional Director of the Jamaica Tourist Board, Janice Allen; Group Executive Director of Culture and Human Development at JMMB, Donna Duncan-Scott, among others.

About Curves

Launched in 2010, Curves sanitary napkins provide ultra comfort, protection and cater to women’s varying needs, with choice of silk for a smooth comfortable feel and cotton soft stay dry cover.  Curves is super absorbent and available in Ultra Thin, Regular Maxi, Ultra Thin Overnight and Overnight Maxi  with extra length for overnight protection. Curves is also available in panty-liner with cotton soft cover for everyday comfort.

Curves is also the personal care sponsor for the Miss Universe Jamaica 2017 competition.