Flow, Jamaica's premier Broadband service provider has entered a three year sponsorship arrangement valued at $27 million with the Jamaica Amateur Basketball Association for the sponsorship of the National Basketball League.
The league, which is set to tip off on Sunday, February 13 with a double header at the National Stadium Courts, will see 27 teams participating in four conferences, Southern, Eastern, Western and Central conference.
Now dubbed the Flow National Basketball League, teams will benefit from an initial cash injection of $9 million each year to offset the overall administration of the league. Flow has been instrumental in the development of the sport of basketball in Jamaica, having sponsored the NBL for the past three seasons.
Sharon Roper Director of Marketing at Flow see's another fruitful relationship budding in 2011.
"We view our association with the sport of basketball as more than just a sponsorship. We see it as a partnership, an investment in local basketball and a way in which we can help develop the sport and expose more of our top local talent to both local and international audiences," she said.
Ajani Williams President of the Jamaica Amateur Basketball Association welcomes Flow's involvement.
In expressing his pleasure, he said "We are pleased that FLOW has decided to continue their support of basketball in Jamaica, their involvement will surely change the structure of basketball in this country as well as to stabilize the League as we move forward to a more professional set up."
David Mais Chairman of the Sports Development Foundation has also expressed pleasure at the commitment Flow has shown to the sport.
"Basketball is one of the fastest growing sports in Jamaica and FLOW must be commended for assisting in the development of the sport through their sponsorship," he said.
Mais added that the marketing opportunities to be had from the league's exposure will be significant with matches set to be played all across the island.