Flow announced the premiere of an HBO Special spotlighting Jamaica throughout the Caribbean on September 22nd at 7:30pm EST; the program will additionally air in Latin America in November, showcasing the island’s landscapes in more than 23 countries. The One Love: Jamaica Jazz & Blues Festival 2011 special was a collaborative effort between Flow, HBO and the Ministry of Tourism.
“With this premiere, we once again show our commitment to the region by producing and investing in Jamaica,” said Miguel Angel Oliva, Vice president of Public Relations and Corporate Affairs for HBO Latin America Group. “This being our third production in the Caribbean, we are thrilled to share the island’s wonders through the rest of Latin America”.
The Hon. Edmund Bartlette, Minister of Tourism welcomed the premiere as a major project for promoting destination Jamaica. The Minister indicated that this was a major target area for his Ministry and this programme will help their efforts tremendously. Minister Bartlett said “the premier of this programme is a groundbreaking initiative which will give Jamaica tremendous exposure. It will not only capture the attention of some 300 million viewers in 23 countries across Latin America and the Caribbean but it will also fuel curiosity about destination Jamaica, after which I am confident many of them will want to visit our beautiful country. I laud this joint effort between HBO and Flow which will certainly enhance our marketing efforts in the region and significantly boost brand Jamaica.”
Walter Elmore Executive producer of Jamaica Jazz and Blues also sees the documentary as good news for Jamaica. He believes the timing of the documentary is perfect. “This HBO special on the Festival serves as a beautifully packaged invitation for viewers to come to the show in January, which will specially feature celebrations for Jamaica's 50th year of independence," he said.
Flow, Jamaica’s broadband communications company facilitated the partnership as part of their sponsorship of the Jamaica Jazz and Blues Festival. “This is part of our commitment to Jamaica to continue to find avenues for greater exposure through our technology, International Partners and via our various stakeholders”, said Michele English, President and Chief Operating Officer at Flow.
English, who also recently launched the new-look Flow TV as a new avenue for local content providers, said that she sees a bright future for syndicated local content. We are happy to facilitate a new spotlight on Jamaica, especially in the new Latin American market. She encouraged local producers to look for opportunities in the emerging markets.
One Love invites viewers to enjoy Jamaica’s vibe by showcasing its culture, talents and natural beauty. In between takes of touristic hotspots such as the northern coast’s Green Grotto Caves and Ocho Rios’ Mystic Mountain, the Special goes behind the scenes of what it takes to produce the three-day, world renowned musical event that headlines the Jamaica Jazz & Blues Festival.
Interlacing interviews not only with local tourists, but also the Festival’s key planners and artists including Maroon 5, Diana King, Natalie Cole and Laura Isobar, One Love aims to explore how the event captures the richness of Jamaica’s sounds and customs. Starring past performers of the likes of Lionel Richie, Alicia Keyes, John Legend and Gladys Knight and attracting over 30,000 patrons worldwide, the Festival brings its 15th year of prestige to the island with its 2011 rendition. One Love centers on the musical event that took place in Trelawny’s Greenfield Stadium this past January.