Producers of Pree Dis', Flow TV's hip entertainment and lifestyle show are looking to break new ground in its third year. Executive producer Kevin Jackson says all indicators point to an outstanding 2012 for the half-hour, weekly show.
The show, which began airing on FlowTV channel 100 in October 2010, has developed its own unique brand of entertainment. Jackson believes that the entertainment programme has come a long way in a short time and that he now has the capability to expand the show's base. "Things are much easier now that we have transitioned to the Flow network. We are receiving the necessary support and gaining traction," he said.
The Pree Dis’ producer says the key to the show’s success is primarily derived from viewers’ strong appetite for celebrity interviews, fashion updates and music charts, which is bundled in the high energy half-hour segment. Jamaican dancehall, which has gained a foothold in that region, remains the dominant theme. Since it first aired, acts such as Gyptian, Ce'Cile and Chino have appeared on Pree Dis'.
This year however, Jackson believes new features from around the Caribbean will attract even more viewers to the show. Currently, Jamaica's entertainment scene accounts for most of the show's content. "We will be integrating more Caribbean events and interviewing more Caribbean artistes. We are widening our scope," Jackson stressed.
The producer and his five-member team which includes host/model Casmar James have laid the groundwork for the transition, zooming in on established and emerging performers from the Eastern Caribbean. Last year Pree Dis' covered soca star Destra of Trinidad and Tobago, as well as her compatriots Shurwayne Winchester and Lil Bitts.
Jackson continues to expand the range of the show by highlighting important aspects of the entertainment business not known to many. In their hit segment Pree Di Mix, sound system selectors and radio disc jockeys get an opportunity to show their skills and discuss the intricacies of their craft. Popular DJs Supa Hype of the 007 sound system, DJ Nicco of Fame FM and Zip FM's DJ Liquid have been also been featured on the show.
Jackson, who has covered the entertainment beat in Jamaica and North America for nearly twenty years, says he will play a major role in Pree Dis' 2012 expansion, as its roving Caribbean reporter. "I have always been hands on with the show and you will be seeing more of me in 2012," he said.
Pree Dis' airs on FlowTV channel 100 Saturdays at 9:00pm with a repeat broadcast on Mondays at 6:00pm.