Producers of Pree Dis’, Flow TV’s hip entertainment/lifestyle show, are looking to break new ground in its third year. Executive producer Kevin Jackson says all indicators point to an outstanding 2012 for the half-hour, weekly show.
Pree Dis’, which debuted in Jamaica in October, 2010 and airs in 22 Caribbean countries through the Tempo network which is based in New Jersey. With its new home on FlowTV channel 100, and increased sponsorship Jackson says he now has the breathing space to expand the show’s base.
“Things are much easier now than when we started as far as sponsorship is concerned. We are paying the bills and things are looking up,” Jackson said. According to Jackson, Pree Dis’ has come a long way in a short time.
According to administrators at Tempo, approximately 3.8 million persons across the Caribbean watched the show in 2011, making it one of the most popular entertainment/lifestyle programmes in the region. Additionally, Flow’s Aggregated Information reports revealed that just over 22,000 viewers tune into Flow weekly to watch Pree Dis’.
Jackson says many of those fans are in the 17-35 age group; most are drawn to Pree Dis’ celebrity interviews, fashion updates and music charts. Jamaican dancehall, which has gained a foothold in that region, remains the dominant theme. Since it first aired, acts such as Gyptian, Ce’Cile and Chino have appeared on Pree Dis’.
This year however, Jackson believes new features from around the Caribbean will attract even more viewers to Pree Dis’. Currently, Jamaica’s entertainment scene accounts for most of the show’s content. “We will be integrating more Caribbean events and interview more Caribbean artistes. It can’t be just about Jamaica,” Jackson stressed.
The producer and his five-member team which includes host/model Casmar James have laid the groundwork for the transition, zooming in on established and emerging performers from the Eastern Caribbean. Last year Pree Dis’ covered soca star Destra of Trinidad and Tobago, as well as her compatriots Shurwayne Winchester and Lil Bitts.
Jackson continues to expand the range of the show by highlighting important aspects of the entertainment business not known to many. In their hit segment Pree Di Mix, sound system selectors and radio disc jockeys get an opportunity to show their skills and discuss the intricacies of their craft. Supa Hype of the 007 sound system, DJ Nicco of Fame FM and Zip FM’s DJ Liquid have been featured on the show.
Jackson, who has covered the entertainment beat in Jamaica and North America for nearly twenty years, says he will play a major role in Pree Dis’ 2012 expansion, as its roving Caribbean reporter. “I have always been hands on with the show and you will be seeing more of me in 2012,” he said.
Pree Dis’ airs on FlowTV channel 100 Saturdays at 9:00pm with a repeat broadcast on Mondays at 6:00pm.