Kingston, Jamaica; Ten lucky customers from Jamaica will get the opportunity of a life time, as they jet off to Costa Rica on Sunday, March 24 to watch the Reggae Boyz take on the host in a World Cup Qualifier on Tuesday March 26.
The trip is being made possible by iconic soft drink company Coca-Cola through its regional distributor Wisynco.
It is the first time that Coca-Cola will be embarking on this promotional venture to send customers for an overseas football match. Tamara Ward Country Manager Coca-Cola, says they intend to give customers a memorable experience that only Coke can provide. “They will get up close and personal with the team as the customers will be travelling with the team on a charter flight to Costa Rica, provided accommodations, night out and tickets to the match.”
Making the trek to the Eastadio Nacional de Costa Rica is Lushington and Murdine Campbell of Bogue Village Supermarket, Hyacinth and Allen Lyew of Mass Ken Wholesale, Carlyle and Diane Hudson of Hudson Mothers Limited, Blair Gonzalez and Dennis Richards of Cool Oasis in St Ann’s Bay and Jennifer Ann and Tinisha Lewis of Aunty Jenny’s wholesale.
President of the Jamaica Football Federation (JFF) Captain Horace Burrell is pleased with the initiative as he believes the move will go a far way in engaging Jamaicans on the journey of the nation to the World Cup. “The sport of football has an amazing culture of patron support. This is a feature of the very successful football nations and I am pleased that Coca-Cola has sought to engage football lovers in this way. The Journey to Brazil needs sponsor support as well as patron support we welcome Jamaicans travelling with the Reggae Boyz to Costa Rica.”
Ward says the company will be spending $1.9 million Jamaican dollars to send the customers to Costa Rica. “Though we are not in a World Cup year, we still want to be able to include our customers in our activities as much as possible as they are an extension of our brand and we would not be able to provide supply in the market without them. We look at our customers as partners so it’s very important to keep them involved,” she explained.
The lucky ten hosted by Regional Manager from Wisynco Charmaine Abrahams, will have the enviable chance of travelling with the Reggae Boyz plus get access to the game. They will also get a chance to do a bit of sightseeing as a tour of the city of San Jose is being arranged.
This latest venture by Wisynco/Coca-Cola is part of a spin off from their six year sponsorship agreement with the Jamaica Football Federation with the sponsorship of the National Programme.
William Mahfood, Managing Director of Wisynco, throws his support behind the Reggae Boyz and wishes them all the best on their upcoming match in Costa Rica. “The team has our full support and we wish them all the best in the upcoming match,” he said.
Wisynco has been a strong supporter and partner in sports in Jamaica since 2000. Their continued commitment to sports is unending with a pledge to foster athletes both as a team and personally.
This is part of the company’s mandate to give back to the people who have contributed to the success of the company over the years.
The Reggae Boys will continue their Mission to Rio campaign with a match against Costa Rica at the Costa Rican National Stadium on Tuesday, March 26 at 9pm (CST).