The 40 year old Miss Jamaica World beauty pageant born in 1973 is to receive a makeover from new franchise holder Laura Butler, MD of Fusion Consulting Limited and the Miss Jamaica World (MJW) Committee. The organisers have announced that approximately J$15 million in prizes will be awarded to the finalists of this year’s pageant.
Laura Butler, franchise holder said “We have significantly increased the value of the prizes and the pageant’s involvement in nation building initiatives this year. This is in keeping with the revamped profile of the pageant.”
Among the incentives for this year’s 20 finalists are a scholarship valued at J$5million from The University College of the Caribbean (UCC), London University and Kursk State Medical University coupled with an intense training package from Fusion Consulting Ltd.
“Our revolutionary plans for the pageant have been well received by both the private and the public sector. We anticipate additional interest from potential sponsors which will certainly cement a successful staging,” stated Butler. These plans will be outfitted by the MJW Committee with assistance from Spartan Health Club’s Mickey Haughton James – previous franchise holder – along with the gurus of their respective industries. Improvements are to be expected in location management, infrastructure, lighting, sound, marketing, entertainment as well as the recruiting and training of contestants.
Most important to the organisers is for the pageant to augment its stature as a premier nation building event through creative efforts devised to enhance tourism and charitable initiatives geared toward young women, children, the elderly as well as the environment.
The value in prizes is expected to rise before the eliminations on Saturday, June 15.