The usually busy commercial centre of Half Way Tree was brought to a halt as a Flow flash mob took over the Transport Centre to deliver a special treat to commuters, motorists and pedestrians in a cleverly orchestrated dance routine choreographed by Dr. L'Antonette Stines. The group was comprised of dancers from The Company Dance Theatre, L'acadco, the University of the West Indies Dance Society and Edna Manley College.
Stines, founder and artistic director of L'Acadco was challenged by broadband service provider Flow, to create a dance to commemorate the launch of the company's summer promotion. "We have a special relationship with Flow and whatever we do we do it well. I had an opportunity to choreograph a real flash mob. I have seen several flash mobs executed all over the world and because of the venue, I had an opportunity to do it brilliantly and that for me was the excitement. The dance moves were catchy and were easy for watchers to pick up," she said when asked about the project.
Half Way Tree had already been abuzz with excitement and energy as about 100 members of the Flow team had taken over the Transport Centre to share the news of the summer promotion. Buses filled with commuters as well as pedestrians came to a standstill when the 25 dancers converged in the main driveway of the transport centre. Coming together from all directions, they jumped off the buses and stormed in from all entrances of the Transport Centre. They performed their routine to a special music mix of Flow's promotion jingle to the delight of the large crowd that gathered.
Commuters were pleasantly surprised as the Flow Flash Mob took over the streets of Half Way Tree this morning (June 13). The dancers from L'Acacda Dance company delivered a surprise performance at the launch of Flow's Summer promotion today (June 14) at the Half Way Tree Transport Centre. The promotion has lots of savings and prizes for new and existing customers including a Jamaican family vacation valued at J $250,000.00, the promotion runs until September 15, 2013.
Later in the morning, the group did an encore performance for motorists and commuters outside the Transport Centre, at the intersection of Constant Spring Road and South Odeon Avenue. They seized the opportunity of a stop light at that intersection to break into dance again along the main pedestrian crossing.
"The Flow Flash Mob was a great way to kick off our summer promotion and we are pleased at the impact it had. The energy in the Transport centre was remarkable. The excitement of the audience and the vibrancy of the routine is indicative of the what's in store this summer as we show Jamaica why all they need is Flow," said Donovan White, vp sales and marketing for Columbus Communications, operators of the Flow brand. "This summer we are giving consumers more value, great savings and lots of great prizes."
With Flow's summer promotion consumers have a chance to win 1 year of free triple play service - internet, telephone and cable TV, and the Grand Prize of a $250,000 local vacation. Customers will save up to $10,000 when they sign up for any of Flow's services up to September 16. Special offers include free installation, free wireless upgrade, free talk time and free cable channels.