Friday, October 4, 2013

Inside the FIFA World Cup Trophy Tour by Coca-Cola

On Sunday, October 6 the FIFA World Cup Trophy Tour by Coca-Cola promises to be a spectacle as patrons will be mentally and physically convinced as their exhibition experience requires their transportation to the 2014 FIFA World Cup in Brazil.

Inside the National Indoor Arena will be beautifully transformed into the carnival environment and boast a jubilant atmosphere that is expected at the 2014 FIFA World Cup host country, Brazil. It will be brought to life with the beautifully constructed scenes of the World Cup, enhanced with music and Brazilian Samba dancers. Fans will also have a chance of learning the moves with Samba dance instructors as the complete Brazilian FIFA World Cup experience is offered. The World Cup Mascot, Fuelco, will be on the scene also interacting and taking photos with patrons.

Fans will have a personalized experience as the National Indoor Arena morphs into a Football crazed city, given the fact The Reggae Boyz will not be forgotten as the walls around the room will be adorned with several images of the teams and its members over the years. The excitement will boil over as the interactive feel of the area with activities in all four corners is guaranteed to produce mass crowd appreciation and appeal. Another part of the interactivity will be a fun football spin-off game of skill called, “Football Tennis” with ISSA Schoolboy footballers and special guests doing competitive demonstrations of the sport. Fans can also leave their mark on the World Tour directly, by signing a hundred foot wall of art, which will then but cut up and donated to social groups, schools, and charities.

The next great activity will be the sound proof theatre for a 3D holographic showcase where 300 consumers at any one time will spend 15 minutes watching the hologram show. The excitement does not stop there as fans will move through a tunnel with World Cup history and facts inscribed on the tunnel walls leading the genuine grail of The FIFA World Cup Trophy.

Coca-Cola has organized that all participating ISSA senior football teams will be given the “First Look”, an invitation to attend the first public viewing of the fan experience in the Caribbean and get to take a picture with the symbol of world football supremacy, the FIFA World Cup Trophy. Additionally 24 teams/schools will participate in the Football Tennis Tournament in the fan experience by sending two (2) players, for a total of 48 participants. Games will be played throughout the day from 10am until 6pm. Spectators will be able to witness the skills of our players, enjoy the excitement of competition, and feel the love for the game.

Once in the Trophy Room, patrons can have their photo taken with the coveted FIFA World Cup Trophy, collecting a printed photo upon exiting the exhibition or by downloading a virtual copy from the FIFA World Cup Trophy Tour by Coca-Cola Website. The experience will end with consumers receiving an ice-cold Coca-Cola beverage to help restore them to a refreshing calm following the activity laden fan experience and excitement.

Following this fun filled tour consumers can spend the rest of the day enjoying more entertainment in the huge parking lot as the FIFA World Cup Trophy Tour comes to an exciting climax. Jamaica will become the first Caribbean island to host the FIFA World Cup Trophy Tour by Coca-Cola on Sunday, October 6 at the National Indoor Arena.

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