Social media entrepreneur Lauren McClure has funnelled her passion for online media into growing her brands GoViral and Blast Jamaica. McClure counts among the new group of young Jamaican tech entrepreneurs who can have a profound impact on the growth and development of Jamaica’s economy.
McClure conceptualized and operates the online marketing and social media company GoViral in addition to the recently formed Blast Jamaica, an online portal featuring discounted products and services to consumers. Blast Jamaica was coined out of McClure’s love for online media and a desire to connect consumers with merchants and suppliers offering discounted products and services.
“It’s just crazy to see how far we’ve come from to where we are now with four employees. We have grown at an exceptional rate in just the space of a year. I can only imagine what is going to happen in another year”, stated McClure as she expressed her surprise and satisfaction with the company’s growing success.
McClure’s foray into entrepreneurship will be the focus of the next episode of the new television series Your Money on the Edge. The series which premiered recently as part of Weekend Prime on FLOW TV seeks to inspire young Jamaicans with the entrepreneurship spirit by highlighting successes such as that achieved by McClure.
During the episode, the cameras follow McClure on her typical day. The feature begins in the home at the start of the day and tracks McClure to her workspace followed by an inside look into life outside of work. A key component of this and every episode is an examination of the issues faced by the young entrepreneurs and how they overcome the challenges.
Your Money on the Edge is produced by e-Media Interactive for broadcast on Flow TV as part of a suite of 18 new programmes to be rolled out on the channel from now into 2014. “Television viewers can rely on Flow TV to give them a diverse range of quality local programming to inform, inspire and educate,” said Donovan White, vice president sales and marketing for Columbus Communications, operators of the Flow brand. Stories such as those told in Your Money on the Edge should be considered an important part of the conversation as we seek to stimulate and grow our economy.”Your Money on the Edge can be seen during Weekend Prime every Sunday at 4:30pm on Flow TV, channel 100 and online at iVutv.com.