The highly anticipated Jamaican comedy Squaddy premiered among the top 20 most watched programmes on Flow TV on Sunday, October 27. The viewer response to the brand new television series was determined from Flow’s Advertising intelligence (AI) reports. The local television series produced by e-Media Interactive is one of five programmes making their debut on the cable station and online at iVu tv last weekend.
E-Media Interactive president Tyrone Wilson welcomed the response to Squaddy. “Viewers can relate to the unique experience Jamaicans have with police officers on a daily basis, so it's natural for people to gravitate to a show with this type of story, presented with a comedic twist,” he said. “ Admittedly we were not surprised at the reception as there had been a lot of organic and media buzz around the show, especially on social media which revealed that anticipation was building. I’m glad that we were able to deliver.”
“It’s tremendous that, Squaddy was a top 20 performer in its first outing,” said Michael Look Tong, director of media services at Columbus Communications, operators of Flow. “All ratings for Weekend Prime were higher than we would normally get for programming at this time on Flow TV,” said Look Tong. He revealed that the other programmes that premiered during Flow TV’s new Weekend Prime programming period were also well received by the viewers, based on data from Jamaica’s only digital system for tracking viewership of television channels.
The other programmes currently broadcast during Weekend Prime are 50 years of Entrepreneurship, Your Money on the Edge and The Wkndr, and are the first of a planned lineup of 18 that will be rolled out between now and 2014. “We are partnering with local producers to ensure that viewers can enjoy top quality local programming on Flow TV. The early response to Weekend Prime confirms that Jamaicans want and will watch quality locally produced shows. With nearly 100% local content, Flow TV is already delivering on our commitment to fulfilling that need for our subscribers,” said Dononvan White, vice president sales and marketing for Columbus Communications.
The premier episode of Squaddy introduced viewers to in Touchie and Scrapings, two young men who grew up in the same inner city community and decided after a serious turn of events, that the only way to survive their circumstances is to join the Jamaica Police Department (JPD).
In the next episode this weekend, the Marshall, Touchie and Scrapings experience a taste of danger on their first day policing the streets of Kingston.
New episodes of Squaddy premieres on Sundays at 6 pm on Flow TV channel 100 as well as online at iVu tv.