Wednesday, January 20, 2016

iCool adds flavour to YVAs

The 2016 Youth View Awards (YVAs) has fostered a new relationship with LASCO iCool, allowing their fun and flavourful line of juice drinks, flavoured water and water to be the title beverage of choice for this year's young, hot and hype attendees. Under the hashtag #icoolsquadgoals, iCool will be treating one squad selected from their social media competition to the ultimate VIP experience for the YVAs inclusive of a stylist, photo shoot and transportation to the event. LASCO iCool will also be serving up premium non-alcoholic bar mixes and sharing LASCO Food Drink smoothies in the General Admission section at the award ceremony held on Saturday, February 20, 2016 atthe National Indoor Sports Centre.

"LASCO iCool is glad to be on board to share in the energy of the Youth View Awards," stated Catherine Goodall, LASCO Beverages Marketing Manager. "The YVAs is a value added award ceremony that offers a creative vehicle for Jamaican teens and young adults' voices to be recognized. Similarly LASCO iCool is a value added product to the Jamaican people and economy. We promise to continue manufacturing high quality, great tasting products for Jamaicans by Jamaicans. As the YVAs continues to grow, develop and influence the cultural landscape so will LASCO iCool in the years to come for the local beverage market."

With less than two years under its belt, LASCO iCool has changed the mould of the Jamaican beverage market by producing a competitive, locally made beverage line backed by innovative flavours and award winning commercials. LASCO iCool is definitely young, hot and hype!

Catherine Goodall, LASCO Beverages Marketing Manger (center) is flanked by (L-R) JPS Marketing Executive Daniel Benjamin and JPS Head of Marketing Tishan Lee, Director and CEO of the KLE Group Gary Matalon and wife Tina Matalon, Director of Marketing for Restaurants of Jamaica Limited, operators of KFC and Pizza Hut at the launch of the Youth View Awards held on Thursday, January 7 at Terra Nova Hotel. LASCO iCool is the new beverage sponsor for the event to be held on Saturday, February 20.

The iCool beverage line which commenced with water, expanded to include cranberry and cran-strawberry flavoured water then two juice drink flavours - Tangerine and Fruit Punch.  Earlier last year, Melon Berry and Passion flavours were added to the line, culminating in LASCO iCool being recognized as the Breakthrough Product of the Year at the 2015 Jamaican Manufacturing Association Awards ceremony.

LASCO iCool Water is manufactured at the new state of the art facilities of LASCO Manufacturing Limited located at White Marl, St. Catherine.  The company benefits from its own water well under the St. Catherine plains and utilizes a reverse osmosis purification process that makes the water taste fresh and crisp. In addition, the attractively packaged iCool beverages feature an environmentally friendly, low density plastic bottle, with a sleek curved design.

The iCool beverage line is available across wholesales, supermarkets, convenience stores and small retail outlets island-wide.

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