|Ingrid Card, Vice President for Group Marketing at Sagicor and Novlene Williams Mills, Jamaican Olympian, breast cancer survivor and a Patron of the 2016 Sagicor Sigma Corporate Run come together for the camera at the launch of the annual 5k road race.|
Richard Byles, President and CEO of Sagicor has already personally pledged J$1M and called on Sagicor team members to make their own valuable contributions.
Members of the Jamaican Diaspora can join the crowd funding movement throughwww.generosity.com/community-
Participants and the general public are also urged to use the #SigmaRun2016 and share #WhyIRunSIGMA on Facebook, Instagram and Twitter.
Each year, the Sigma Run Secretariat is responsible for identifying non-profit entities in need of assistance and the overall organization of the event, which is the largest 5k road race in the Caribbean. Funds raised are used to purchase necessary equipment, pay for services and maintain machinery. Over J$160M has been raised for various causes in the Run's 18 year history.