Tuesday, January 31, 2017

Reflecting on 18 years of Sigma Run

The Sagicor Sigma Corporate Run has seen exponential growth since its launch 18 years ago, raising over JMD$200 million to date. Its first staging in 1999 at Breezy Castle, along the waterfront in downtown Kingston, saw Sigma Investment Management Systems raise JMD$700,000 from an initial target of JMD$500,000 with 297 runners crossing the finish line. Funds raised were used to fund heart surgeries for 20 children by the Jamaica Foundation for Cardiac Disease. Fast-forward to 2016, Sagicor Group Jamaica, through fundraising and donations raised JMD$35 million for three beneficiaries – Black River Hospital, Kids with Cancer and Jamaica Cancer Society with close to 25,000 entrants registered.

Sagicor Sigma Run 2016 Start Line
Sagicor Sigma Run 2016 Start Line
As Sagicor grew as a company, so did the number of participants and the donations raised at the corporate runs. Co-race Director Gina Harrison, reflected on the growth over the years, “We became a part of the Sagicor Group, one of the largest institutions in the Caribbean. And the owners understood the value of the corporate run,” she said. “Sagicor’s vision is that the event should always be the biggest in terms of the number of participants and the number of donations.”

Sagicor covers the cost of staging the race event. Every dollar earned from race participants, sponsors and donors go to the beneficiaries. The yearly targets are met through entry fees, online donations from the local and diaspora communities as well as fundraising activities initiated by staff at Sagicor, Harrison explained.

Between 2014 and 2016, Sagicor raised JMD$82,000,000. During the five year period 2009 to 2013, the corporate run raised JMD$89.7 million under Pan Caribbean Financial Services, surpassing its targets every year except in 2012. By this time, the race moved to Emancipation Park, as a result of an increase in the number of participants.

Five years prior, the corporate run raised JMD$12 million, more than quadrupling the JMD$2.7 million it raised in the first five years (1999-2003) under the ownership of Sigma Investment Management Systems and Manufacturers Sigma Merchant Bank.

Sagicor is hoping to raise $60 million at its 19th staging, on Sunday February 19 to provide life-saving equipment and supplies for the Paediatric Units at the Mandeville and Spanish Town hospitals, as well as to strengthen the operations of the Bethlehem Home for the abandoned children and babies operated by the Missionaries of the Poor. “Today I launch this 19th race event with pride, the growth and achievement of this event is phenomenal and one in which every Jamaican should be proud of,” said Sagicor Group President and CEO Richard Byles at the 2017 press launch.

Organisations such as Sohpie’s Place, Mustard Seed Communities, the University Hospital of the West Indies, the Jamaica AIDS Support for Life, The Renal Units of the Cornwall Regional Hospital, Kingston Public Hospital and the Victoria Jubilee Hospital have all benefited from the race over the years.

About Sagicor Group Jamaica
Sagicor Group Jamaica is a financial services conglomerate. The Group offers products and services in the areas of Banking, Insurance, Investments, Real Estate, Asset Management and Retirement Planning. Sagicor Life Jamaica Limited is the leading Life and Health insurance provider in Jamaica. The Company commenced operations in 1970 as Life  of Jamaica Limited, the first locally owned life insurance company and the first life insurance company to be listed on the JSE. The Sagicor Group owns the 3rd largest bank in Jamaica and one of the top Investments Companies. Sagicor Group Jamaica is a member of the wider Sagicor Financial Corporation. Sagicor Financial Corporation operates in over 20 countries and its operations date back to 1840.

No comments:

Post a Comment