35 year old singer QI, a construction worker residing in Montego Bay, was awarded the winning spot in LASCO Money’s inaugural Mic Drop competition on Friday, July 14 at Dump Up Beach and Events Park in Montego Bay, St James. QI, whose given name is Sharon Thompson, was one of 30 competitors who vied for the $30,000 cash prize from LASCO Money, which launched the island wide competition in commemoration of the grand opening of its Montego Bay full service location in Bay West Shopping Centre.
The Montego Bay store opening marks the third full service LASCO Money location in addition to its Red Hills Road and Papine stores in Kingston; along with its 130 agent locations where the MoneyGram remittance service is offered.
Nicolene Worthy-Donaldson, Marketing Manager at LASCO Financial Services Limited, the company to which LASCO Money is associated, believes the Mic Drop Competition is one of the ways the brand LASCO Money can make positive changes in the lives of Jamaicans.
“Launching our Mic Drop Competition on the same day as our Montego Bay grand opening was very important for us. We believe in the potential of Montego Bay; and the services offered by LASCO Money offers a myriad of financial solutions for Montegogonians. It is our hope that they will take advantage our rewards programme, personal and business loans and other incentives to help our nation deviate from scamming,” shares Donaldson.
“The Mic Drop Competition is another way to not only earn money, but to highlight talent and give our winners enough recognition that they may possibly kick start a fruitful career in the music industry.”
Ahead of the competition, contestants were required to visit a LASCO Money location in the area and use one of the services offered (loan, remittance, cambio, bill payment, mobile phone top up) and keep their receipt as an entry to the Mic Drop Competition on July 14. Other requirements included clean lyrics and the inclusion of LASCO Money and its services, where possible.
It was an extremely competitive battle which attracted scores of people to the venue. QI and runner up KeKe were so close that a tie breaker ensued and the audience was split down the middle. In the end, QI, the raspy singer, came out victorious as she stuck to the requirement of making her jingle about LASCO Money.
“My style is soulful reggae, I stuck to the LASCO Money services in my lyrics. It means so much to win as I have wanted to enter the music industry since I was 17. I was so overwhelmed on Friday and I love the exposure and how people accepted me. It was a wow moment for me,” shares the up and coming act.
Explaining what she is doing with her cash prize, QI says “I was really broke and winning that cash meant I could get to buy school uniform, bag, shoes and food for my family.”
First runner up KeKe received a $15,000 cash prize while all six semi-finalists received gift baskets from LASCO Distributors Limited, another member of the LASCO Affiliated Companies.
The LASCO Money Mic Drop Competition will be staged in other parishes later in the year.