According to Business Manager at Salada Foods Danielle Cunningham, The Jamaica Blue Mountain Coffee Festival offered the company a great opportunity to directly connect with consumers.
“The festival gave us a chance to learn more about our consumers’ taste and it was great to see so many persons attending the events over the three days it was held as it speaks to an ever-evolving coffee culture among local consumers,” she explained.
Cunningham hailed the organizers of the festival for executing an event that reflects the excellent quality of Jamaican grown coffee.
“The organizers provided consumers across all demographics with an opportunity to interact with their household favourites and also to experience firsthand how coffee has evolved,” said Cunningham
|Business Manager of Salada Foods Jamaica (right) and Minister of Tourism The Honourable Edmund Bartlett pause for a photo as he visited the Jamaica Mountain Peak booth at the Blue Mountain Coffee Festival on Saturday, March 24.|
Under their flagship brand, Jamaica Mountain Peak, the coffee company showcased a variety of their products including the Jamaica Mountain Peak Instant Coffee, the newly introduced flavoured coffees, the Double Cup and the instant ginger product at their booth at The Festival Marketplace on Saturday, March 24.
“Our diaspora booth visitors enjoyed our offerings especially the old-time favourite, the Double Cup, because it reminded them of home,” said Cunningham.
One visitor to the booth, Andrea Chase who is visiting from Miami echoed similar sentiments.
“I was introduced to coffee through Double Cup so it was really great to be able to have a cup, made me very nostalgic because this is as close to a taste of home as you can get,” Chase added.
Some features of The Festival Marketplace included: coffee tastings and workshops, a Barista competition, live entertainment including a performance from Tarrus Riley and exhibitor booths featuring value-added products from farmers, coffee-based products, arts and crafts, along with other coffee and culinary tours hosted in the area.
The event closed out with a coffee tour and a coffee-themed brunch on Sunday, March 25.