Wednesday, October 10, 2018

ICWI Pink Run Goes Green - Distributes Reusable Grocery Bags

With the upcoming plastic ban in January 2019 expected to reduce the use of single-use plastic by Jamaicans, the 2018 ICWI/Jamaica Reach To Recovery Pink Run will be distributing thousands of pink reusable grocery tote bags as an alternative to the plastic bags typically used in local supermarkets.

The pink grocery bags, pink being the colour associated worldwide with breast cancer awareness, will be available in the Loshusan Supermarket and General Food Supermarket will be distributed each weekend in the lead up to the ICWI/Jamaica Reach To Recovery Pink Run slated for Sunday, October 28. Customers of Loshusan and General Food Supermarket will have the opportunity to receive one of the bags when they visit the supermarket and sign up for the run.

SportsMax’s Alex Jordan shows off her ICWI/Reach to Recovery Pink Run token she received for her participation in the Pink Dash held on Friday, October 5, 2018, at Emancipation Park. The event was held to recognize Pink Day where Jamaicans wear pink to raise awareness about breast cancer

According to ICWI Vice President and 2018 ICWI/Jamaica Reach To Recovery Pink Run Planning Committee Chairperson Samantha Samuda, the distribution of the bags reflects a commitment to building environmentally friendly practices among consumers locally, as well as breast cancer awareness.

“The ICWI Pink Run’s committee looked closely at how we can contribute to the growing movement locally to encourage environmentally friendly behaviour among citizens and we recognised how we could offer a suitable alternative to the use of plastic bags by distributing these bags,” she explained.

 “I want to encourage persons to take advantage of these bags as they sign up for a run that raises funds to assist women affected by breast cancer also helping the environment,” advocated Samuda.

This distribution of free shopping totes comes on the heels of ICWI announcing its participation in the movement to reduce the use of single-use plastic throughout the organisation by distributing over 300 water bottles for their staff to utilize at the water fountains instead of disposable plastic cups.
The company that is now celebrating its 50th Anniversary has taken on the challenge to dramatically reduce the use of disposable plastic in its 13 branches island wide.

Registration is now open online for individuals and teams ICWI/Jamaica Reach to Recovery Pink Run 5K. Individual registration is JM $1500 and team registration is JM $1200 per person for teams consisting of 50 or more persons. Individuals can also register for the premium package at $3200 which includes an official Pink Run shirt and complimentary post-race breakfast. Persons interested can visit for further information.

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