The streets of Kingston were brightened with pink on Sunday, October 28 as over 5000 participants took to the streets in their pink tutus and tall socks at the 2018 ICWI/Jamaica Reach To Recovery Pink Run.
The run was the culmination of a month of activities for the October, which is internationally recognized as breast cancer awareness month, coordinated by the Jamaica Cancer Society to raise awareness and funds to assist women in need of treatment of breast cancer.
“We are delighted and in awe with the turnout. We are a voluntary group raising funds to help breast cancer patients and survivors. Last year, we raised $3.2million, and with the results this year we can help so many more in need. It is a wonderful thing, we have grown from less than a thousand participants about four years ago and now we’re over 5000. Simply amazing!” said Carolind Graham, the Chairperson of the Jamaica Reach To Recovery.
Kelly Ann Beckford and Garfield Gordon emerged the male and female champions of the open run category.
“It’s a good feeling to support and promote breast cancer awareness,” said Gordon while Beckford shared that although the run was difficult she was elated to contribute to the cause.
Title sponsor of the Pink Run, ICWI, thanked corporate Jamaica for their continued support of the 18-year-old fund-raising event.
“I must individually thank all the sponsors for their invaluable contribution — RJR Gleaner Group, the Jamaica Observer, LASCO Icool, National Commercial Bank, Nestle Jamaica, Tank-Weld, Ramsons - Blue Diamond/Foska Oats, Toyota Jamaica, Sportsmax TV , Salada Foods Jamaica, KSAMC, Tile City/Kohler, CIBC First Caribbean International Bank, LITHOGRAPHIC Printers, Jamaica Plumbing Supplies, Touchline Industries Limited, Jamaica Civil Aviation, Manpower & Maintenance, KFC (Restaurants of Jamaica), National Outdoor Advertising (NOA), Hardware & Lumber, Minott Services, Hawkeye Security, Pure National Ice, Get Social , Sleek Jamaica and Yummy, as well as many thousands of corporate and individual participants — for their incredible support which will be of great help to the women affected by this disease and cannot afford the fees associated with medical assistance necessary to save a life. A special thanks to Running Events Jamaica for organizing yet another successful race,” Samantha Samuda, Vice President of Marketing and Human Resources at ICWI and chairperson of the Pink Run.
The funds raised from the ICWI/Jamaica Reach To Recovery Pink Run go to the Jamaica Reach to Recovery, an affiliate of the Jamaica Cancer Society that provides emotional psychological support to breast cancer survivors and in providing financial assistance to women in need of access to lifesaving tests and treatments.